Dreams, Britain’s leading bed specialist, has launched its new advertising campaign in which it explores the link between healthy sleep and healthy relationships. The campaign represents the next iteration of Dreams' industry-changing ‘Replace Every 8’ initiative with a new theme.
Marks & Spencer is unifying its food and fashion campaigns under its ‘Only M&S’ format this autumn. According to the retailer, the move is designed to provide customers with a clearer, more consistent message about the M&S brand. Patrick Bousquet-Chavanne, executive
The Co-operative Food has launched a multi-million pound Christmas advertising campaign featuring a series of commercials, directed by Peter Cattaneo, the Oscar-nominated director of the film, The Full Monty. According to the retailer, the campaign marks a change in marketing
Leading paper manufacturer SCA Hygiene Products UK is investing £10.5m to support its toilet issue brand Velvet and launching tissues with a balm lotion. The investment in toilet tissue includes a new TV campaign and product upgrades and comes on
InfoCash, the third largest ATM operator in the UK, is using local radio advertising to communicate the benefits of free-to-use cash machines to business owners. In what is claimed to be an ATM industry first in the UK, an initial