Alpen, the £60 million brand, has launched its new marketing campaign, ‘Reach Your Peak’ - inspired by Alpen’s mountain heritage. The £1 million campaign, will include specific retailer partnerships, a corresponding on-pack promotion across both the core Muesli and Bar
Alpen, the £60m brand, has unveiled a fresh new look for its range of cereal bars. The return of Alpen’s popular Coconut & Chocolate variant will coincide with the re-design of the brand.
Alpen is launching its first ever range of protein bars, launching in two flavours: Chocolate and Berries & Yoghurt.
Alpen, the nation’s number one muesli brand, is extending its range with the launch of Alpen Create. The new product encourages consumers to enjoy muesli ‘their way’ and for the first time does not include raisins.
Alpen, the UK’s number one muesli brand, has unveiled the return of its popular limited-edition tins, which will be given away for free with every purchase of big bag Original and No Added Sugar Alpen muesli. Available exclusively in Asda from