Plant-based category leader Alpro is bolstering its popular Big Pot line-up to offer shoppers a 100% oat-based option in the yogurt aisle.
Alpro unveils ‘Make Yours Oat with Alpro’ campaign, featuring Vinnie Jones, Pixie Lott and Nicola Adams
Plant-based pioneer Alpro is launching a new cross-channel campaign in a bid to accelerate further growth for its fast-growing Oat drink portfolio.
Alpro is unveiling its biggest-ever national TV campaign with a new creative featuring global celebrity Usain Bolt, as the brand continues its bid to lead the next wave of growth for the fast-paced plant-based category.
Alpro nut warnings on soya products leave families distraught, claims allergy and intolerance website
Alpro’s introduction of nut warnings on its soya products has left families with nut allergic children distraught and will effectively prevent them from buying these products, according to the food allergy and intolerance website, Foodsmatter. According to Foodsmatter, the move