Following the recent release of Mintel’s Christmas Shopping Habits 2015 report, Eagle Eye Solutions’ founder Steve Rothwell has warned that a dependence on Black Friday can actually be very damaging for a retailer and that rather than increase brand loyalty
Opting out of the US imported concept of Black Friday could be the most sensible business decision for retailers as they head into the pre-Christmas trading period, according to leading academic Dr Heiner Evanschitzky, Professor of Marketing, Aston Business School.
Retailers should drive the shopper experience around Black Friday in order to build their brands, argues Piers Guilar, executive director of strategy, EMEA at FITCH With the US-imported shopping holiday known as Black Friday approaching, an increasing number of high
New research investigating UK household shoppers’ plans for Black Friday 2015 has been launched by leading retail and shopper marketing agency, Savvy. The survey reviews shopper feedback from Black Friday 2014 and unveils their spending plans around the event this year. Catherine Shuttleworth, CEO at Savvy,
Black Friday has divided the retail industry – with a third of major retailers saying it is unprofitable and unsustainable, with those retailers without the infrastructure and capabilities to deliver on their customer promise running the risk of alienating customers and harming
Brits are shopping for themselves on Black Friday according to research from the purple parcel people, Doddle, which shows nearly 40% of Brits will be making personal purchases rather than sorting their Christmas shopping this Black Friday. Over 55% of Brits intend to shop
Google today revealed data to show that for small businesses to win against big retail on Black Friday, it is crucial they adjust to the mobile web quickly. Last year, close to 30% of retail revenue was driven by mobile,
Only 6% of UK consumers will not be taking advantage of reduced prices during the Black Friday and Cyber Monday weekend, according to new research from the consumer delivery specialist Hermes. This is in stark contrast to twelve months ago when 43%
MetaPack, a global leader in e-commerce delivery technology, is using its data analysis and market insight to forecast a significant and strategic change during this year’s ‘Peak Period’. Whilst parcel volumes are predicted to reach record numbers over the Black Friday weekend and
The UK’s fastest growing major parcel delivery company DPD has revealed its plans for handling an anticipated record number of parcels between Black Friday and the January sales. Preparations for Peak 2015 began in January in partnership with DPD’s business
Black Friday week is set to attract one in five British shoppers, making it more popular than the week before Christmas for festive shopping, according to a consumer survey by analytics provider SAS. Drastic deals and discounts will win over price sensitive consumers,
Black Friday is now the single biggest day for online traffic to UK retailers, an analysis from SimilarWeb, a global leader in digital market intelligence has revealed. The recently imported discount day set the biggest one-day shopping peak last year, recording a 14%
Terry Hunter, VP e-commerce and client strategy at e-commerce player Astound Commerce, advises retailers to run shorter Black Friday promotions than Amazon but says back-end systems must still be optimised to cope with increases in demand “This year’s Black Friday looks set to
Bing Ads today releases findings from its ‘UK Retail Insights Report’ ahead of one of the busiest retail days of the year – Black Friday. Based on research from 33% of internet retail users who used Bing in 2014, marketers can
With Black Friday just three Fridays away, new research from ICM Unlimited shows almost one quarter (23%) of people plan to buy something on 27 November this year. Seven in 10 (71%) people who bought something on Black Friday last year are planning to
Retailers in the UK are preparing for a record-breaking Black Friday, with almost £1bn in online sales expected, while online sales over the Black Friday and Cyber Monday weekend (27 – 30 November) could exceed £2.2bn. After being inundated in 2014, retailers are preparing for even greater
The UK’s top retailers could be storing up trouble for Black Friday and risking their customers going elsewhere by delivering oversized home pages, according to new insight from global information assurance specialist NCC Group. Analysis of the UK’s top 50 retail sites
FedEx Corp. predicts it will move a record-breaking 317m shipments globally between Black Friday (27 November 2015) and Christmas Eve (24 December 2015). This forecast marks a 12.4% increase in year-over-year seasonal volume. The season is expected to be bolstered by three volume spikes,
Following on from the success of Black Friday 2014, where the majority of consumers (66%) polled as part of Hammerson’s Shopper Tribes Report said they took advantage of special offers to treat themselves, rather than stocking up on Christmas gifts, retailers
With just less than one month to go until what global ecommerce consultancy Salmon predicts will be the UK’s first £1bn online shopping day, retailers should be in the final stages of preparations for Black Friday 2015. To help in final preparation
The research conducted by predictive analytics firm, Blue Yonder found that the 75% of people that took to the shops last Black Friday felt ‘the shops were too busy’, ‘there was not enough of a discount’, ‘it was traumatic and not worth the
More people buy for themselves in the run up to Black Friday, according to findings from Connexity’s Self-Gifting Report. The report of over 38,000 global online buyers, includes data from 2012-14. Key highlights include: More people are buying for themselves over Black Friday,
With just 25 working days until the Black Friday-Cyber Monday weekend, ParcelHero says eBay’s new Argos Click & Collect delivery options are ideally timed. There are only 25 working days until the Black Friday weekend and eight weeks until Christmas, and the
Doddle reckons UK retailers will start discounting before Black Friday and spread the offers over a wider period. CEO, Tim Robinson, said: “At Doddle we think the spike is going to start sooner than expected. Retailers are likely to discount
Retailers need to pay as much attention to preparing themselves for the days and weeks that follow Black Friday, as they do to the day itself. That’s the message from retail solutions provider, Crimson, as it launches its new application
