Samsung recruits digital campaign manager

Samsung Electronics UK has appointed Laura Dance digital campaign manager as part of the company’s strategy to build online consumer engagement. Dance will be working across the business, responsible for the planning and development of digital campaigns and key brand

Keep up with consumers, says Google’s UK boss

Keep up with consumers, says Google’s UK boss

Matt Brittin, managing director of Google UK and Ireland, emphasised the importance of keeping up with the consumer via social media and mobile connections at the 2010 IGD Convention. Brittin highlighted the growth of Facebook (500m people are on Facebook