Scotch & Soda, a premium omni-channel fashion retailer, has boosted its incremental return on ad spend to £5.50 for every £1 invested (5.5:1), thanks to a major overhaul in its digital advertising strategy.
Showrooming to evolve in 2019 as Millennials and Gen Z buy on mobiles – while in-store, Conversant finds
Millennial and Gen Z shoppers are increasingly browsing and purchasing online while in-store, reveals retail research from Conversant. According to the findings, 78% of younger generations shop both in-store and online simultaneously, and are 34% more likely than older customers
Dune London, one of the most influential global players in fashion footwear and accessories, has seen a 64% increase in return on investment per customer after personalising its media to real people. This has also resulted in a 33% increase in