In a year of change for many marketers, email remains the key strategic channel for most marketers – 91% rating it as important. Despite the challenges many felt with the incoming General Data Protection Regulation (GDPR), most marketers (56%) feel
Consumers believe they received less emails than ever before in 2018, estimating this at around 57 emails per week to their personal inboxes, down from 73 in 2017.
New research released today undertaken by Pure360 and the Direct Marketing Association (DMA) reveals 49% of UK consumers find it difficult to know which brands to trust, and year on year, consumer trust in brands has fallen by 3%. The
Amid concerns about the General Data Protection Regulation (GDPR) coming into force in May 2018 and its impact on the marketing industry, 71% of marketers actually see this as a creative opportunity. According to the latest research from the DMA
Email remains ‘important’ or ‘very important’ for the majority (95%) of marketers, but less than one in 10 (9%) say all their emails are relevant to their customers. According to the DMA’s latest Marketer email tracker 2017 report, sponsored bydotmailer,