On the back of comparable sales growth driven by its strategy to unify digital and physical shopping, Home Depot witnessed double digit sentiment growth in the fourth quarter (Q4) of 2019, says GlobalData, a leading data and analytics company.
Home Depot and Walmart have been ranked first and second respectively in L2’s Digital IQ Index: Big Box 2014, which analyses and benchmarks the digital competence of 64 big box brands in the US market. The retailers’ early investments in digital are
Amazon has overtaken Wal-Mart to become the world’s most valuable retail brand in the eighth annual Millward Brown Optimor BrandZ Top 100 Most Valuable Global Brands study. The e-tailer grew its brand value by +34% to reach $45.7bn, and has risen four
Retailers need to get closer to their customers to build loyalty, argues Aldata, a global leader in retail and distribution optimisation software. Fiona Briggs reports Retailers are playing a risky game, claims retail and distribution optimisation specialist Aldata. In a