Homebase switches on Christmas campaign with a ‘Monster Fairy’

Homebase switches on Christmas campaign with a ‘Monster Fairy’

Homebase, one of the UK's leading home improvement and garden retailers, launched its Christmas campaign entitled ‘Let the Festivities Begin’ which saw it return to TV screens with its ‘Monster Fairy’ advert – it’s first Christmas TV spot since 2015.

Home Retail Group goes live with enterprise social media management platform from Sabio

Home Retail Group goes live with enterprise social media management platform from Sabio

Home Retail Group report it has successfully gone live with an enterprise social media management platform to further strengthen its multi-channel offering for its Argos, Homebase and Habitat brands. The retail group selected customer contact technology specialist Sabio to deploy a social customer service solution that has already