So you spent your money on the “best” media money could buy, to reach the audience that you “learned” was the target audience for your brand, yet the return on investment (ROI) isn’t what you expected?
The media that brands are currently investing in is changing rapidly, creating uncertainty in the advertising space and making it harder to prove the impact of media on brand sales. TV still represents a much larger proportion of media spend
New research from ESM in association with IRI, has revealed the product categories that have shown the most growth in France, Germany, Greece, Italy, the Netherlands, Spain and the UK.
Gone are the days of large-scale manufacturing and the adoption of a one-size-fits-all approach to retailing. The key to retail growth in the FMCG industry is personalisation. Possessing a more in-depth understanding of what, when and where consumers are buying,
Paul Hinds, senior vice president of international retail solutions, IRI:
1.) It’s not loyalty, but impactful customer engagement that retailers need to focus on
Loyalty programmes remain an important component of the
According to IRI’s European Shopper Insights Survey, two-thirds of British shoppers identify with retail companies that clearly demonstrate their commitment towards using less packaging, respect the environment and demonstrate fairness, transparency and integrity.
British shoppers, particularly younger millennials (18-24-year-olds) are worried about
Despite the progress made by many local and national brands in the UK, there is still work to be done in convincing shoppers to convert from global brands. This is according to IRI’s latest European Shopper Insights Survey, which suggests
Glitter season is in full swing with sales of glitter cosmetics worth more than £300,000 to retailers during the four week period 25June 2018 to 21 July 2018 [IRI Retail Advantage] and up an impressive 321% compared to the same period
While an estimated 1.9 billion people watched the marriage of Prince Harry to Meghan Markle on Saturday 19 May, it was UK supermarkets that were smiling as shoppers pushed up sales of sparkling wine, cakes and baking products. According to
UK consumers spent £36 million on gin in supermarkets during the week before Christmas, a 45% increase on the previous year, according to the latest retail data from global insight leader IRI (to Saturday 23 December). That equates to 2.2
Product range continues to drive shoppers into stores, with the majority of shoppers preferring a ‘wide range of products’ over convenience, quality and store services in many cases. This is according to a new Shopper Insights Report of 2,600 European
IRI, a leading provider of big data and predictive analytics for retailers and suppliers, has launched the first analytics solution for convenience retailers, enabling convenience stores to access the company’s market-leading analytics capabilities. Previously only available to the major multiples,
Boots UK has partnered with IRI to develop and operate a range of world-class customer insight tools for its product brands.
The pressure on UK retailers to be more transparent in their pricing has seen the number of trade promotions fall to their lowest levels for 10 years, and in 2017, shoppers will receive £3.7 billion less in promotional savings. This
Coconut is the ingredient of choice for today’s shoppers looking for inspiration when buying health and beauty products, according to the latest data from IRI, the provider of big data and predictive analytics for FMCG manufacturers and retailers. Figures show 23%
Food to go is one of the fastest growing convenience categories sold by convenience retailers, according to IRI, a provider of big data and predictive analytics to FMCG retailers and manufacturers. Sandwiches, sushi, salads and snacks purchased ‘to go’ grew
The so-called ‘selfie generation’ is helping to drive up sales of cosmetics, according to figures from IRI, a leading provider of big data and predictive analytics for retailers and suppliers. Driven by the desire to share images on social media,
IRI, the big data and technology expert for consumer industries, has announced the appointment of Anthony Graham as executive vice president of international solutions and innovations to replace Lynda Gammell. This senior management change in the International division of IRI
Prosecco sales across Europe hit €789m in 2016, compared to Champagne sales worth €1.4bn, according to the latest figures from IRI, the provider of big data and predictive analytics for FMCG manufacturers and retailers. But while Champagne is outstripping its
Sales of Marmite, the concentrated yeast extract spread which was recently at the centre of a high profile dispute with UK retailer Tesco over its pricing, rose by £335,000 in the week ending 15 October. That represents an increase of
McColl’s Retail Group, the leading neighbourhood retailer, has selected market and consumer intelligence firm IRI as its partner to understand and target customers using integrated analytics, loyalty and point of sale (POS) data.
The McColl’s Loyalty Plus Gateway solution, which
Total UK popcorn value sales have increased +13.6% year on year to over £120m of sales (52 w/e 16 July 16), despite the total snacks category struggling, according to IRI, a leading provider of FMCG market intelligence and predictive,
The number of new products being launched by manufacturers into UK retail stores is falling significantly, according to a study of the performance of new grocery products from launch, published by IRI, a leading provider of FMCG market intelligence and
Is the price guarantee mechanics dead?
By Martin Wood head of strategic insight - retail at IRI UK
IRI, a leading provider of FMCG market intelligence and predictive, actionable insight, has launched its Convenience Price & Promotion solution to help manufacturers understand which price-points and promotions resonate most with shoppers in the convenience channel. Available in the convenience