McCain Foods, the world's largest manufacturer of frozen potato products, has selected e-commerce analytics provider e.fundamentals to help drive sales of its products through retailers’ websites.
McCain Foods, the frozen foods brand, has relaunched its consumer website, mccainitsallgood.co.uk. According to the company, the new site is designed to support McCain’s eCRM strategy, which is reported to have increased average purchase frequency by more than 3% and
International Food Partners (IFP) has launched a new sealing technology for flexible packaging, which it claims will save food manufacturers thousands of tonnes of film per year, and provide a more effective closure. The new seal system – Integrity Seal