McDonald’s, along with its franchisees, in the UK and Ireland has selected Ingenico Group, the global leader in seamless payment, to handle the growth in demand for cashless transactions for the next five years. McDonald’s cites capacity, reliability, performance and
Working together with McDonald’s, Arla is launching a new co-branded Happy Meal and Arla Organic Milk bottle which will roll-out across McDonald’s UK restaurants.
McDonald’s and Soundtrack Your Brand, the world’s leading music streaming service for brands, have been working for the past year to develop a new way for guests to interact with music when they’re having a meal. BeatQuiz is an AR quiz
McDonald’s has launched a campaign to support its tie-up with Monopoly that gives customers the opportunity to win millions of prizes. A TV spot, which forms part of a wider multi-media campaign comprising press, radio, outdoor and in-store activity created by
McDonald's is launching a national outdoor campaign today to promote the all time favourites on its menu. The campaign was created by Leo Burnett London.
McDonald’s UK marks the beginning of its festive promotion with a fun new campaign that’ll see the British public encouraged to dust off their vocal chords and embrace the festive spirit.
McDonald’s invites families to discover the extraordinary world of Roald Dahl with innovative app experience
McDonald’s has partnered with the Roald Dahl Literary Estate and Penguin Random House Children’s UK to bring even more fun to the joy of reading as part of the latest Happy Meal promotion. From 23 September to 3 November, McDonald’s
In an innovative stunt, McDonald’s UK and The Marketing Store have made the seemingly impossible possible by making a car take off and fly, much to the amazement of unsuspecting onlookers at a McDonald’s drive thru. The stunt, which was captured
CM Telecom brings local support for mobile messaging, apps, payment and engagement services to UK and French markets
Global mobile services company CM Telecom (www.cmtelecom.com) has continued its global expansion by opening offices in the UK and French markets. CM Telecom provides a set of APIs via one platform of messaging, push notifications and SMS, payments, apps and
McDonald’s has launched a new global packaging design to be used in the majority of its restaurants around the world. The new-look has been created by the UK- and Chicago-based brand design agency, Boxer. The graphic design is on carry-out
McDonald’s Germany has launched an augmented reality app – McMission – as a playful approach to educate its customers on the company’s commitment to sustainability. Coinciding with the publishing of McDonald’s third Corporate Responsibility Report, the app is now available
McDonald’s has installed Building Energy Management Systems (BEMS) from Trend Controls across 1,100 of its UK restaurants to reduce costs and help make it one of the world’s most sustainable quick service restaurant chains. Since it was founded in 1954, McDonald’s
McDonald’s is changing its free wifi provider in its UK restaurants to O2 from The Cloud in a new five-year deal. The switchover at McDonald’s 1,200-strong chain will be in time for this summer’s Olympic Games. McDonald’s has been a
Retail Times editor, Fiona Briggs, talks to David Martin, joint managing director at brand design agency, M Worldwide, about future retail trends Brand design agency, M Worldwide, has a hawk-eye view of the latest retail trends and concepts. The business
David Martin, co-managing partner at the London retail design and branding agency, M Worldwide, believes e-tailers are poised to lead the resurgence in UK high streets High street occupancy levels are at an all-time low, internet shopping is increasing exponentially,
Superdrug, the UK’s second largest health and beauty retailer, has launched contactless payment at 50 of its UK stores and plans to expand the technology across the UK during 2012. The contactless technology has been provided by WorldPay’s card payment