Mention Me’s third annual report into customer advocacy and referral trends, reveals what motivated UK consumers to refer brands, which sectors and brands are most referable, and which qualities were most likely to drive a brand recommendation.
More than a third of Gen Z shoppers as influenced by brand ethics as price when Black Friday shopping, study finds
Mention Me’s third annual research report into shopping trends has found 39% of the 2,000 UK consumers questioned do not plan to shop on Black Friday at all. However this is a sharp decrease from last year’s figure of 53%
Referral: using the power of word of mouth to navigate today’s fickle consumer landscape and the rise of the conscious consumer
Brexit, global economic uncertainty, climate change, consumer unease with the impact retail is having on the planet. All and any of these factors can be said to be having an impact on the UK retail industry. Notably, following a damning
In my opinion: retailers should capitalise on good feeling and customers generated by Black Friday, says Mention Me
November 23rd 2012 - the day that Black Friday became a seminal date on the UK retail calendar. In five years this US exported phenomenon has altered the mindset and spending of the consumer, and the focus and marketing strategy