With so much of the UK’s time spent scrolling social media or glued to a TV screen, Nature Valley is on a mission to get people outdoors connecting with nature and feeling revitalised as a result.
Nature Valley is set for its biggest Summer of British Tennis with a £2m through-the-line integrated campaign across shopper, digital, print, social and PR that will also see the brand make a return to TV screens.
Nature Valley to fuel LTA’s iconic British grass court season as title sponsor of Eastbourne, Birmingham and Nottingham events
General Mills snack bar brand Nature Valley has announced an extended three-year partnership with the LTA (Lawn Tennis Association) to become the new title sponsor for its prestigious ATP and WTA Events at Nottingham, Birmingham and Eastbourne.
Nature Valley, the UK’s #1 bar in regular cereal bars has announced Britain’s #1 female tennis player, Johanna Konta, as its first UK brand ambassador. The link-up demonstrates Nature Valley’s continued endeavour towards British tennis as a key brand driver