The 2020 event season kicked off with NRF’s The Big Show earlier this month. This year’s event marked an increase in attendance over last year, with more than 38,000 participants. As attendees – and most in the retail space
According to the latest survey from Periscope By McKinsey, which offers a suite of Marketing & Sales Analytics Solutions to help companies achieve sustainable revenue growth, consumers both value and respond to personalization—when it’s done right. But they won’t
Consumer packaged goods (CPG), once purchased almost exclusively in stores, are quickly moving into the digital realm as more and more consumers are researching and purchasing CPG products online. This is according to survey findings released today from Periscope® By McKinsey.
Periscope By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, today announced the findings of research that it carried-out during October 2017 on consumer sentiment towards Black Friday 2017, the
Channie Mize, SVP & general manager for Retail at Periscope By McKinsey, gives some thought to what she saw and heard at NRF 2017 As the curtain drops for another year at NRF, it’s a great chance to reflect on