With the Government’s ‘sugar tax’ and their target to reduce added sugar in food and drink products by at least 20% by 2020*, manufacturers in the confectionery industry have their work cut out. Just how do they create delightful sweet
The UK’s sugar tax has had minimal impact on consumer behaviour since its implementation in April this year, according to data from Nielsen.
Consumer awareness of high sugar products is higher than it has ever been, with ready meals, fruit juices and smoothies no longer escaping scrutiny. Over six in 10 (62%) of consumers now recognise juices and smoothies like Innocent and Tropicana