Dutch holiday accommodation provider, Roompot, tackles basket abandonment with Webtrends Streams

Webtrends, a leading provider of digital marketing solutions, today announced that one of the Netherlands leading holiday accommodation providers, Roompot, has adopted Webtrends Streams to tackle basket abandonment, with impressive results. Like many organisations, cart abandonment was resulting in lost online sales for Roompot, but it had no definitive strategy

Fashion brands pick Webtrends to optimise online presence

Fashion brands pick Webtrends to optimise online presence

Fashion retailers Urban Outfitters and French Connection and multi-channel marketplace, Play.com, have linked up with analytics company, Webtrends, to manage their social, mobile and web presence; and measure the performance of online marketing campaigns. Despite current economic challenges, retail is one