To fundraise the incredible £10,000 over the past year, the staff at Weetabix held baking competitions, flash mobs, treasure hunts, bingo evenings and even a summer fundraising event with a giant Weetabix. Representatives from Cransley Hospice Trust also joined in
Weetabix Protein is launching two new digital-only adverts to increase awareness of its Protein portfolio and tap into the growing number of people going online for fitness activities.
Weetabix is working closely with its local farmers to keep production going for the nation’s favourite cereal during Covid-19.
Weetabix, the UK’s number one breakfast cereal, has unveiled its winning advert as part of The People’s Ad Break, which invited ITV Viewers to recreate and star in their very own commercial.
Weetabix Food Company has sent a message of thanks to its partners following increased demand. A spokesperson for the company said: "We’re extremely proud and grateful to our extraordinary Weetabix Food Company employees, suppliers and retail partners who are working
Weetabix, the UK’s number one breakfast cereal, has joined forces with Luke Campbell MBE, the British professional lightweight boxer and former Olympic and Commonwealth gold medal winner. Campbell will lead the Weetabix Protein Youth Challenge, a new initiative to encourage
Weetabix has published a new Sustainability Review, which sets out what the company is doing to improve on its environmental achievements and ensure it is meeting the highest sustainability standards in the industry.
Weetabix, the UK’s number one breakfast cereal, has joined forces with Virgin Sport. Unveiling a new partnership with the ASICS London 10K and launching the Weetabix Protein Youth Challenge.
Weetabix, the UK’s number one breakfast cereal brand, is unveiling a brand-new TV advert as part of its £11million multi-channel marketing push, as it continues to evolve its award-winning ‘Have You Had Your Weetabix’ campaign.
Global cereal producer Weetabix Food Company has signed up to ecommerce analytics provider e.fundamentals’ wholesale service to monitor and optimise its online sales performance through wholesale and out-of-home channels.
Weetabix, the UK’s number one breakfast cereal, is hitting the airwaves for the first time since 2014 in a bid to reach new audiences and remain front of mind in the dynamic breakfast sector.
Weetabix is supporting Asda’s Tickled Pink initiative this October by giving the distinctive yellow box of Weetabix Original an exclusive blushing pink makeover.
Weetabix has renewed its commitment to its industry leading ‘wheat protocol’. This comes ahead of the 10th harvest under the scheme, which promotes sustainable farming practices.
Weetabix, the nation’s favourite cereal brand, is bringing back its disruptive Any-Which-Way-A-Bix messaging ready for the Back to School period.
The Weetabix Food Company has appointed Gareth Turner as Head of Brand - Weetabix, to lead the long-term brand strategy for the nation’s favourite cereal, the Weetabix brand and its portfolio.
Major FMCG brands Weetabix and HiPP Organic have signed up to ecommerce analytics provider e.fundamentals to help drive sales of their products through retailers’ websites.
Weetabix, the nation’s favourite cereal brand, has announced its Weetabix Crispy Minis range has undertaken a sugar reduction and will be supplemented with Vitamin D2. The nutritional improvements mean the Weetabix brand will continue to lead the way on best
Weetabix, the nation’s favourite cereal brand, is launching a disruptive campaign with their retail partners, extending the famous ‘Have You Had Your Weetabix?’ campaign into an activation that aims to drive strong sales and category value of £10 million. The
Weetabix is pleased to confirm that following the earliest Northamptonshire harvest in its 85-year history, it will once again be able to meet its commitment to sourcing all of its Weetabix wheat from British farms within 50 miles of its
Weetabix has been shortlisted for the IPA Effectiveness Awards 2018, passing through a rigorous first round of judging for the return of its ‘Have you had your Weetabix?’ campaign, which helped the brand return to growth and surpass £150m in
Weetabix Food Company is delighted to announce its official support for two fantastic charities – FareShare UK and GroceryAid. To kick off the organisation’s support, Weetabix held its first ‘Charity Month,’ in April, which saw the company’s workforce raise over
Weetabix has announced three winners of its ‘Win a Van’ competition which ran for six weeks at the start of this year in Bestway, Landmark and Today’s Group wholesale depots.
Weetabix Food Group, home of the nation’s favourite cereal brand, has announced the appointment of Colm O’Dwyer as commercial director UK & Ireland.
O’Dwyer will be responsible for leading the sales, trade marketing and category management team to deliver profitable growth
Weetabix has announced a twist on its successful Weetabuddies campaign, with a new ‘£5 Off Fruit’ promotion that will be available across its 48 and 72 yellow boxes.
The on-pack promotion will run from 2 January 2018 until 28 March 2018
Following the claim from Action on Sugar that branded cereal manufacturers are deceiving the British public, the nation’s most popular breakfast cereal, Weetabix has reminded customers it has all-green traffic lights on its Weetabix Original, Weetabix Protein and Ready Brek