Yakult is introducing its first-ever Augmented Reality experience, along with a social media campaign, to enhance the brand’s focus on the Science of Wellbeing, launched through an Out-of-Home activity earlier this year.
Following the commercial success of Yakult’s 2016 TTL campaign, ‘Science not Magic’, the Japanese fermented milk drink brand is back with the next epic instalment.
This summer, Yakult is giving everyone the chance to enjoy a wide range of activities that are rewarding for both body and mind, in a campaign created to celebrate the #ScienceOfYou! Every promotional pack of Yakult and Yakult Light offers
Yakult is now listed in selected M&S stores across the UK. The red-top original Yakult is available in 225 stores, while the blue-top Yakult Light will initially be found in 103 stores.