Taste Inc., a new range of premium microwavable burgers and sandwiches, is investing £250,000 between October and December 2013 to launch a consumer advertising campaign, Do something good in 90 seconds.
The campaign focuses on educating consumers on the good that can be done in 90 seconds, the amount of time it takes to cook a Taste Inc. product. It spans outdoor advertising, Youtube and social media channels.
The brand aims to shake up the microwave fast-food market, by concentrating on delivering great quality, great tasting and low calorie products, something that the sector is not known for.
Taste Inc. is part of the CP Foods UK operation and has launched a range of 12 sandwiches, subs and burgers that have been developed using great quality ingredients, including 100% whole chicken breast fillet, the company claims.
Cooked in just 90 seconds in the microwave and containing between 300 and 500 calories, the range is said to be ideal for the more health conscious consumer when reaching for a fast bite.
Taste Inc. brand manager, Ruth Entwistle, said: “The Taste Inc. brand is fundamentally about enjoying good fast food without compromising on taste or quality. We are on a mission to champion the chicken, improve quality standards and thereby grow the sector.”