Retail marketing company TCC has announced today that it has signed an exclusive four year license agreement with WWRD Group to launch a range of ‘Gordon Ramsay Gourmet’ products including cookware, dinnerware, glassware and kitchen knives, which retailers can use to reward shoppers when running in-store loyalty marketing campaigns.
Shoppers will be able to collect the ‘Gordon Ramsay Gourmet’ range by redeeming bonus points awarded for spending in-store at participating retailers.
Richard Beattie, TCC’s chief executive officer, said: “The addition of Michelin-starred chef Gordon Ramsay further bolsters our portfolio of some of the world’s biggest consumer and entertainment partner brands. The Gordon Ramsay Gourmet range has been designed to bring the professional standards of the most demanding chefs into the kitchen at home and we believe that shoppers will go out of their way to collect them. We therefore look forward to working with our retail partners across the globe to create and deliver high impact Gordon Ramsay marketing campaigns that support their strategic priorities and grow sales.”
Ramsay said of the collection: “I’m really excited to introduce these four super ranges which go from kitchen through to tabletop. The collection is timeless yet versatile. Whether you’re a professional or a home cook I’m sure you will adore these products crafted for your enjoyment.”