Tea Board of India partners with World Tea and Coffee Expo, Mumbai, to promote domestic tea trade

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As a part of its aggressive strategy to promote domestic and global tea trade, the Tea Board of India – apex Tea body under the Ministry of Commerce – has booked a large Pavilion at the forthcoming World Tea and Coffee Expo (WTCE) to be held at Bombay Exhibition Centre, Goregaon, Mumbai, INDIA from 20– 22 October 2016. With the expo becoming the definite platform for the hot beverage sector to meet and transact business deals, the Tea Board of India has doubled its pavilion size for 2016 as compared to 2015. This reflects not only the strong growth potential of the Indian markets but also of the board’s commitment to ensure healthy growth of the Tea sector.

Tea Board of India is at the forefront of making India the leading producer and supplier of quality tea in the global market and also works towards the upliftment of this vital sector encouraging use of latest technology, devising export policies, ensuring labor welfare and spreading awareness on Sustainability issues. A few initiatives of the Board include accident insurance scheme for plantation workers, launching of e-auction to bring uniformity in rules across all auction centres and Fetching better prices to sellers/growers, participating in WTCE, encouraging farming of Tea in newer areas like North India etc.

With serious buyers from entire India and from across the globe converging at the Mumbai World Tea & Coffee Expo (www.worldteacoffeeexpo.com) every year, the Expo gives a push to the Tea sector in both domestic and international markets. WTCE comprises of an Expo, a 2-day high level conference and Workshops on tea & coffee. WTCE has become the ideal launch pad for new products especially by SMEs who don’t have big budgets. The show is attended in a big way by the HoRECA sector as also Retailers, Wholesalers, Importers/Exporters, Chain stores, F&B managers, Spa managers, Hotels / Hotel Chains, Vendors/Suppliers, Grocers, Resorts, Tea & Coffee houses, Spices Manufacturers and allied professionals. The Indian markets have matured to a great extent as seen from the rise in the demand for specialty tea and surge in exclusive Tea retail chains.