Brewers decorator centres began distributing tesa tapes in 2008, and both companies have seen significant growth over the last 10 years.
tesa, recognised for the quality and extensive range of tesa Professional masking tapes, has over 100 years of experience and has become one of the leading global names in adhesive tape manufacturing. Based in Milton Keynes since 1983, tesa UK distributes tesa Industrial and Consumer adhesive tapes.
Likewise, Brewers have been trading for over 100 years and have grown into the UK’s largest independent decorator’s merchant. Brewers decorator centres stock an unrivalled range of paints and supplies with a network of more than 160 stores across the country.
The ideals of both companies and a synergy of values can partly be attributed to why the relationship has succeeded for the past decade. tesa not only understands but responds to the professionals’ need for quality. No paint bleed, no unsightly residues, just razor-sharp paint edges – these are the performance values the tesa range delivers on. Similarly, Brewers go out of their way to get professional decorators whatever they need to deliver a fantastic finish every time.
The tesa masking and adhesive tape range is designed specifically for professionals, built around quality and innovation. It is no surprise since launching tesa® products in store, Brewers has seen tape sales steadily increase over time. tesa tapes give professionals a competitive edge, saving time and money on the job.
Overall, all product sectors for tesa have grown as the company strategy continues to succeed, but it is the tesa Precision ® range that has impressed recently. Tapes in this range include tesa 4334, Precision Mask® Indoor, tesa 4333 Precision Sensitive (low tack), and tesa® 4440 Precision Mask® Outdoor.
The progressive success of the relationship between tesa and Brewers shows no signs of slowing down either, with secondary placements of tesa tapes currently being installed in Brewers stores across the country. Customers will now have the opportunity to shop more conveniently and faster than ever before, with tesa tapes found in both designated spaces and also secondary placements handily located next to paint aisles, making searching for tesa masking tape as easy as using it to achieve a precise finish.
10-year anniversary celebrations are currently being planned to mark both parties delight at the success the partnership has brought. Greg Perkins, tesa UK key account manager, commented: “We have surpassed our expectations in expanding the reach and brand exposure for tesa’s Professional range of masking tapes through over 160 of the Brewers stores.”
Steve Gollop, Brewers’ commercial director, said: “we could not be happier with how our relationship with tesa has developed over the past 10 years. In that time we have seen tape sales increase and part of that can be attributed to the ongoing popularity of the tesa range of tapes. At Brewers, we pride ourselves on our ability to provide customers with everything the need to do a great job, so we are delighted to continue to be a seller of tesa tapes.”