Tesco aims to improve checkout experience with automated bar code belt scanner at Extra store

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Within days of the 40th anniversary of the first bar code scan in a retail store, the newest Tesco Extra store in Lincoln is offering customers a new checkout alternative that is claimed to improve the customer checkout experience.

Forty years ago Datalogic, a global leader in the development of automatic data capture (ADC) solutions for the retail industry, installed the world’s first bar code scanner in a supermarket. Today, its newest technology, allows the shopper to place their items on a checkout belt, in any orientation, and have them automatically scanned by the Jade X7 Automated Scanner. Items are then automatically directed to a bagging area just like traditional checkout lanes. This frees up staff to spend more time engaging with shoppers and delivering great customer service at the checkout, driving up satisfaction and loyalty.

“We are always looking for innovative ways to support our colleagues to give great service and to improve the shopping experience for our customers,” said Nigel Fletcher, a director at Tesco. “We’re looking forward to seeing what our customers in Lincoln think of the new checkouts over the coming weeks and months.”

As the shopper places items on the checkout conveyor they pass through scanning arches which automatically read bar codes and visually recognise items at a much higher speed than a traditional checkout configuration. The items are then directed to one of three bagging areas for bagging and payment and the next customer’s transaction can begin immediately.

Datalogic said it has invented the Jade X7 Automated Scanner using high performance imaging and provides the technology as a key building block to key system integrators around the world who customize checkout installations to meet the specific needs of retailers and their customers. The new, high-speed retail checkout for Tesco was designed by NCR allowing up to three customers to pack and pay for their shopping simultaneously. The combined solution is capable of automatically scanning up to 60 items per minute.

“We are delighted that a world class retailer and innovator, such as Tesco, made the commitment to trial our Automated Scanning system,” said Mike Doyle, Datalogic UK country manager. “However, technology by itself is of little value if it doesn’t provide quantifiable benefits. That’s why Datalogic is fully committed to using our advances in technology as a tool to help retailers build a valuable and relevant shopping experience for their customers.”

Datalogic said it provides the building blocks for a re-invented checkout, enabling store associates to continue to deliver great customer service by reducing the time customers spend in the checkout lane. Datalogic said it continues its heritage of inventing, adapting, and applying technologies that aid retailers and system integrators in developing solutions that make the in-store shopping experience move valuable to customers.