Tesco Direct and Amazon Marketplace are starting selling Mamas & Papas’ nursery and baby equipment range, excluding clothing, this month (June 2012).
According to Mamas & Papas, the move is a continuation of its e-commerce strategy to open up new online sales channels to showcase its product range to new customers and follows its appointment of retail technology specialist, One iota.
Rob Jennings, e-commerce director at Mamas & Papas, said: “A key component of Mamas & Papas’ proposition is the quality, depth and breadth of our product range. Until now, that full range has only been available online from mamasandpapas.com.
“Acknowledging our website won’t reach all new and expecting parents, we’ve made the decision to let our product find the customer. Simply put, Amazon is one of the world’s largest high streets, enjoying up to half of the UK’s internet shopping population on their site. And, as a launch partner on Tesco’s new marketplace model, we are extremely excited about being a part of the development of what is certain to be a huge online shopping destination.
“Merchandising our products through these platforms makes accessing our brand even more convenient. Both Amazon and Tesco are super brands that we’re proud to work with.”
Tesco said: “Following on from the successful launch of our partnership we are happy to build on the partnership set up last year and develop the association between Mamas & Papas and Tesco. With Mamas & Papas’ clear commitment to e-commerce integration and online retail they were an obvious choice to take these exciting steps into a new e-commerce channel with us. We hope the link between the brands continues to progress successfully.”