Tesco own label, Jammin’, scoops product prize in World Food Awards

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Steve Ewels, ethnic food buying manager at Tesco, collects the Product of the Year award

Steve Ewels, ethnic food buying manager at Tesco, collects the Product of the Year award

Tesco has picked up two awards in the third annual World Food Awards, including Product of the Year for its own African-Caribbean soft drinks brand Jammin’; created as a result of feedback from customers. 

Tesco also received the East End Foods Best National Retailer award, beating competitor Asda for the top spot.

The Awards, now in their third year, have been created by the World Foods Association and recognise the growth within the sector and diversity of cultures and communities, which inspire the industry.

Leading Mayfair-based oriental eatery Hakkasan, beat off competition from Jamie Oliver’s Italian and F-Word semi-finalists The Curry Corner for the coveted Restaurant of the Year Award; whilst reggae legend inspired philanthropic drinks brand Marley’s Mellow Moods received an accolade for its iconic, powerful and vibrant packaging. 

Leading drinks brand Rubicon and its creative agency Minimart received recognition for a ground-breaking campaign to ‘make Britain more exotic’ during the Rubicon Summer of Cricket, by walking away with the Jaguar Marketing Campaign of the Year Award.

The ethnic work ethic was also celebrated with accolades for Turkish restaurateur Huseyin Ozer, who received the Entrepreneur of the Year Award; and Chinese food magnate Stanley Tse, chairman of the SeeWoo Group who received the Patak’s Lifetime Achievement Award in recognition for his services to the world food industry. 

Tse said: “It is an honour to receive the Patak’s Lifetime Achievement Award as it recognises not just my efforts but the hard work and dedication of everyone working in the World Foods sector to bring it up to its current standard. I have been incredibly lucky to have a team of staff at See Woo that are as committed as I am, and it makes me very proud Chinese brands and companies are being acknowledged and celebrated within the industry.” 

Hosted by comedian Lenny Henry, the Awards featured a number of celebrity guests including chefs Ken Hom, Rob Billington, Anjum Anand and Ravinder Bhogal; as well as Reggae Reggae Sauce creator Levi Roots, actor Nitin Ganatra, director Gurinder Chadha, singers Simon Webbe and Mica Paris and sporting legends Amir Khan, Denise Lewis and Chris Eubank.

The World Food Awards are open to companies specialising, promoting or stocking products from the following countries: Asian, Oriental, African, Afro-Caribbean, European, East-European, Middle Eastern, South American and Mediterranean.

The event was filmed by Star Plus and will be broadcast to over 1m viewers globally in November 2011. Retailer Morrisons is the broadcast sponsor for the awards. 

The full list of winners for the third Annual Food Awards is: 

Asda Product of the Year: Jammin’ by Tesco

Morrisons Best Packaging of the Year: Marley’s Mellow Moods 

Wholesaler of the Year: Elbrook Cash & Carry

Jaguar Marketing Campaign of the Year: Rubicon – Summer of Cricket

Madhu’s Catering Supplier of the Year: JJ Food Service 

Rajah Independent Retailer of the Year: Quality Foods

East End Foods National Retailer of the Year: Tesco

Chak 89 Restaurant of the Year: Hakkasan

Entrepreneur of the Year: Huseyin Ozer, Ozer Restaurants

Patak’s Lifetime Achievement Award: Stanley Kwai Tsun Tse, See Woo Group