Tetra Pak appoints Charles Héaulmé vice president for Europe & Central Asia


Tetra Pak, the world’s leading food processing and packaging solutions company has appointed Charles Héaulmé to lead the Europe & Central Asia region as of January. In this role, Héaulmé will be responsible for 55 countries, 43 sales offices, 13 production locations, 4.550 employees and € 3.5bn turnover. He succeeds Adolfo Orive, who has been appointed to lead the Tetra Pak business in the Americas.

As vice president of this recently shaped cluster, Héaulmé (48, French) assumes the responsibility for a diverse geography with a changing business environment for Tetra Pak. Competition of both carton and alternative packaging suppliers is increasing. At the same time dairy and soft drinks consumption  core categories for Tetra Pak  is under pressure. Leveraging on a reshaped organisational structure, Héaulmé’s goal is to drive growth and increase competitiveness to maintain Tetra Pak’s leading position in the industry.

Héaulmé said: “Tetra Pak has always delivered continuous growth since its foundation. This impressive track record has been achieved through innovation, customer focus and sustainability. We will continue to build on this strong heritage. And we will focus on better leveraging our strong portfolio, expanding into new market segments and strengthening critical business areas such as technical services. We have taken important steps towards creating a culture of continuous improvement and excellence with our customers and I am committed to reinforce this in the coming years.”