Thane scoops 2014 Product of the Year award for steam mop and wins Tesco and Argos listings

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Product win and retail listings

Product win and retail listings

Thane, the home steam cleaning specialist, has been honoured in the 2014 Product of the Year awards, with its H2O X5 steam cleaning system being voted Number 1 in the steam mop category. 

The H2O X5, which has sold 8m units worldwide, is five steam products in one – a floor cleaner, fabric steamer, window cleaner, handheld steamer, carpet cleaner. 

According to Thane, part of the product’s success has been a range of scents specially formulated to help eliminate odours. Since steam penetrates deep down into carpets and upholstery, it acts as the perfect carrier to deliver the fragrance deep into the fabric, helping to keep them fresher for longer, the company claims.  

Thane has also recently launched a new colour range including white and red to the collection, and has already secured partnerships with Robert Dyas, The Range, Ryman, Poundstretcher and more recently, Tesco and Argos.

The partnerships will see the H2O X5 available in 150+ Tesco stores and in 700 Argos stores.

Mark Thurgood, managing director of Thane, said: “Product of the Year is one of the most highly regarded awards worldwide, so we couldn’t be happier with this recognition and reward for quality and innovation.  The H2O X5 is our number one best-seller across the globe, and has been a real success story – receiving this accolade, however, really does give it the ultimate seal of approval.  The Steam mop category is new for this year, so it’s even more of an honour that we are the first brand to win this title.”