The Camden Watch Company gets creative and offers in-store only purchase online

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The Camden Watch Company (www.CamdenWatchCompany.com), an independent British brand based in the heart of Camden founded by wife and husband team Anneke Short and Jerome Robert, is set to make a limited number of its No. 29 Horse Hospital timepiece, usually available to buy in-store only at its Camden flagship location, for purchase online.

Available on 27 March 2020, the company will upload on its website this special edition watch but when those are sold out, it will be once again in-store only, as soon as shops are able to open. 

Short says: “We know these are difficult times and while we rely a lot on foot traffic to our stores which we have temporarily closed, we know tourists cannot come to us so we’re going to them.  The Horse Hospital is one of our most popular watches and we have had customers from as afar as Japan come in just to purchase it.”

Robert says: “The Horse Hospital was the building in which The Camden Watch Company had our first ever permanent retail location, and although we have now moved on to a much larger space within the Stable Market, our first shop will always hold a special place for us.”

About the Horse Hospital and This Special Edition

Camden Market was originally developed in 1839 as the Camden Goods Depot, the London terminus for goods traffic from both the railways and the canals.

As the area continued to grow, more warehouses for the goods and more stables for the Victorian working horses moving the goods were needed, leading to the construction of the Stables Yard.

In 1883, a two-storey building was erected in the North-West corner of the Stables Yard. It accommodated 92 horses over 2 floors, including 12 loose boxes that were provided for resting tired or injured horses and led to this building becoming known as the “Horse Hospital”. 

The design of the No. 29 Horse Hospital special edition is inspired by the colours and features found on British WWI trench watches; a thick leather strap, a dark dial with bright, legible colours and touches of luminous details.   The No.29 is inspired by Victorian pocket watches, such as those worn by Camden train workers in the 1900s. The coloured details and clean sub-dial numbers modernise the design, ensuring that it looks as good with a suit as it does with a t-shirt.

Price:  £135

Stockist:  www.CamdenWatchCompany.com