The Co-operative Food chooses Nielsen to get closer to customers

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The Co-operative Food is making a step change in the way it views its customers and will be the first retailer in Europe to have EPOS, Member Data, Panel Data and EPOS Market data on the same platform.

The Co-operative Group has appointed information and insights company Nielsen as its strategic partner to develop, manage and integrate market and customer information, as the convenience store retailer continues its drive to improve the in-store experience for shoppers.

Nielsen is supporting the Co-op in its analysis of transactions from customers, including its eight million members. The insights will be used to measure performance and support decisions to shape the customer offer as The Co-operative Food continues to drive its focus on local and convenient shopping. Nielsen will manage the Co-op’s Insight Sharing Programme, delivering insights that will enable Co-op and its suppliers to achieve a richer dialogue and co-operation around their product assortment, promotions, store portfolio, shelf positioning and pricing.

Michael Fletcher, trading and supply chain director at The Co-operative Group, said: “We selected Nielsen over other information firms because they are able to provide an holistic overview of the retail grocery market, ensuring significant insight into customer shopping habits and needs so we can tailor our offering according to customer requirements.”

Nielsen managing director for UK & Ireland Steve Smith said: “We are delighted to be further strengthening our relationship with the Co-op through the launch of this exciting service. The analysis and insights delivered by this program.”