The Co-operative is launching festive red sprouts into selected stores from Monday (28 November 2011) in a bid to add a bit of colour to the British Christmas dinner plate.
Love them or hate them, sprouts are a traditional part of Christmas for most families, and although green Brussels sprouts are the usual choice for the festive meal, the new Co-operative red sprouts are claimed to be just as delicious as their conventional counterparts.
Grown in Lincolnshire, the red sprout stalks – which are rich in vitamin C – will be harvested by hand in the run up to Christmas, and will be introduced into 200 Co-operative stores nationwide. The sprouts are sold on a central stalk rather than loose which helps the sprouts stay fresh, and means they can be stored in the fridge for over a week, said the retailer.
Siobhan Thornbury, vegetable buyer for The Co-operative, said: “We’re really excited to be stocking these quirky sprouts this Christmas, which are similar in colour to red cabbage. Sprouts are very versatile and can be steamed, boiled, stir-fried or roasted, but my tip is to pan-fry the sliced red sprouts with butter, pancetta and black pepper for a posh twist to your Christmas dinner. Delicious.”
For details of stores stocking The Co-operative red sprouts (approx 500g) £1.50, shoppers can call The Co-operative Customer Careline on (freephone) 0800 0686 727.