The Entertainer expands into seventh international territory


The Entertainer, the fastest growing, independently-owned multichannel toy retailer in the UK, has announced it is expanding into its seventh international territory after securing a partnership with retail start-up Axiom in Kosovo. This will see The Entertainer open its doors for the first time this Summer in the country with a store in the premium shopping destination Albi Mall, which is already home to international retailers including Nike, Diesel, Pandora and Ted Baker.

With investments from European Bank, World Bank and other large institutions, Kosovo is witnessing a growing middle class. Having identified a gap in the market, local businessmen Taulant Rexhepi and Hekuran Neziri who head up Axiom contacted The Entertainer to discuss the opportunity of working together to provide the local population with toys that are both good value and safe for their children to play with. As a result, customers can expect to see over 500 exclusive products plus a greater selection of the latest brands like L.O.L. All of these in a world class shopping experience that includes events, demonstrations and outstanding customer service.

Commenting on the new partnership, The Entertainer’s founder and chairman, Gary Grant said: “The Entertainer is delighted to welcome the Axiom team as new partners. Having recently announced a franchise partnership in Egypt we’re delighted to reveal we’re soon to be opening in Kosovo. Following the success of the launch we also want to expand into neighbouring countries such as Macedonia and Albania. 2018 is all about growing our business in Europe and the Far East and we are excited to see what the rest of the year brings.”

The Entertainer currently has 145 shops in the UK, plus 20 international stores through its successful partnerships.