The Entertainer partners with Young Minds to support Children’s Mental Health Week

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The Entertainer, the fastest-growing, family-owned high street toy retailer in the UK, is partnering with Young Minds, the UK’s leading charity supporting children and young people’s mental health, to help raise awareness of how play can promote mental wellbeing. 

On Saturday 9 February during Children’s Mental Health Week, all 163 The Entertainer stores across the UK will be hosting The Big Create, a fun and engaging colouring-in and dough making session taking place between 12-4pm. What’s more, 10% of all profits of Ready Steady Dough lines sold both instore and online at TheToyShop.com on this day will be donated to Young Minds.

Gary Grant, founder and executive chairman of The Entertainer, comments: “Play is so important to children. Not only does it allow them to explore their imaginations and become inspired, but it also encourages them to interact with others. We’re really looking forward to seeing the activity come to life in stores and encourage all families to visit their local The Entertainer and show support for Young Minds and the great work that they do.”

Emma Thomas, chief executive of YoungMinds, said: “We’re extremely grateful that The Entertainer has chosen to support us during Children’s Mental Health Week. Their generous donations will help us continue our vital work to help children and young people who are struggling with their mental health across the UK.”

The Big Create will take place in all 163 The Entertainer stores across the UK on Saturday 9 February between 12-4pm. Families are encouraged to share their creations on social media using #TheBigCreate. For more information about The Entertainer, please visit www.TheToyShop.com.