The Great British Porridge Co. secures Booths listing

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A Yorkshire entrepreneur who set up her 100% natural porridge business in Sussex is heading back up North with a new listing with independent retailer, Booths.

Launching in Booths in early December, the new deal will see all three products in The Great British Porridge Co. range stocked in the upmarket grocer.

Booths operates has 28 stores across the North of England, including counties in Lancashire, Cheshire and North Yorkshire. It stocks a range of high quality products and is renowned across the country. “We are very excited to have secured this new listing with Booths,” explains Jacqueline Barleycorn, founder of The Great British Porridge Co. “I’m a Yorkshire lass, so it’s brilliant to know that more people up north will be able to tuck into a delicious bowl of my porridge this winter.”

The new listing includes all three products in the range: Red Berry & Pumpkin Seed, Blueberry & Banana and Strawberry & Peanut Butter. The brand will also launch an instore promotion in January, giving customers a 25% discount.

“We are very pleased to be working with The Great British Porridge Co. and introducing our customers to a new product range that uses 100% natural ingredients with no added sugar, gluten free oats, high in fibre and is dairy free,” comments Andrew McDermott at Booths.

The Great British Porridge Co. was launched in January 2018, with the aim of producing an all-natural alternative to the raft of sugar and sweetener-filled instant cereals available on the market. The brand produces three products: Strawberry & Peanut Butter, Red Berry & Pumpkin Seed and Blueberry & Bananas. They are all made using the finest ingredients and are dairy free, gluten free and suitable for vegans and vegetarians. The products are available in 385g bags, RRP £3.99.