Ethical egg brand the happy egg co. is supporting Asda’s Tickled Pink for a third year, donating £30,000 to two of the UK’s leading breast cancer charities – Breast Cancer Campaign and Breast Cancer Care.
From September 18, shoppers can show their support by purchasing a limited edition pink pack or pink labelled carton, containing ten mixed eggs, designed to stand out in aisles to help raise awareness of the campaign.
Rob Newell, Marketing Director at the happy egg co. comments, “Tickled Pink is a great initiative for a very worthy cause and we’re glad to be involved again this year. Last year, we successfully sold 800,00 dedicated pink cartons for the campaign, so we hope shoppers once again show their support to reach our 1.2m target for this year.”
the happy egg co. Tickled Pink packs are available from selected Asda stores nationwide with a limited edition promotional price of £2.00.