The Worshipful Company of Marketors, also known as the Marketors’ Company, has elected Lesley Wilson as the new Master for 2020. The Livery Company’s membership is drawn from senior marketing practitioners and marketing services experts, together with recognised marketing academics.
Centring the The Marketors’ strategic direction around ‘the power of marketing to deliver economic and social good’, Lesley’s leadership of the Company in 2020 will reset the Worshipful Company’s founding principle in a modern context, demonstrating how marketing is mutually beneficial for businesses, customers and wider society.
Wilson says: “Our founding principle is that ‘marketing benefits everyone, and this is as relevant today in a digitally connected world as it was when we were founded. Customers are increasingly demanding that businesses are responsible, sustainable, and have a positive impact on society. Our marketing profession has a huge opportunity to take the lead on how to operate in this era of increasing customer expectations.”
Keith Weed, attending the event as a Marketor Liveryman and non-executive director on the board of WPP, said: “We are delighted to welcome Lesley Wilson as our new Master. Marketing plays a vital role in supporting our economy and its capacity to drive social good is something that has been important to so many members of the Company throughout our careers. It’s fantastic that The Marketors are following this strategic theme and leading our industry in this way.”
Wilson is an accomplished marketer having worked in global and UK-based leadership roles in the Telco and IT sectors, including various roles at BT where she led the multi-national marcomms team, ran a project to bring the Ignite subsidiary brand back to BT and led the formation of the organisation’s internal Marketing Academy.