Tiffany & Co. and Coty partner with Covent Garden to launch ice rink and interactive experience celebrating Tiffany Fragrance


 Tiffany & Co. and Coty have partnered with London’s iconic Covent Garden to bring the magic of the holiday season to life with an interactive experience celebrating Tiffany Fragrance. Located at Covent Garden’s East Piazza, the renowned shopping and entertainment hub is transformed into a wintry destination that’s inspired by the holidays in New York City, home to the legendary jewellery house. 

Visitors will celebrate the season in an environment that is unmistakably Tiffany. Entering through a Tiffany & Co. bridge inspired by New York City’s renowned Central Park, guests are immersed in a world filled with oversized Tiffany Blue Boxes and sparkling snow. A one-of-a-kind Tiffany & Co. ice-skating rink takes centre stage at this holiday destination, offering guests a touch of whimsy and joy (pre-registration available 

The installation, which runs from 28 November until 26 December, features festive décor inspired by the Tiffany Fragrance holiday campaign, including a playful snowman and a four-foot tall bottle of Tiffany & Co. Eau de Parfum inside a larger-than-life snow globe. The sparkling floral scent of Tiffany Eau de Parfum is diffused at key intervals each day, creating a unique sensorial experience for holiday shoppers in the heart of London.

“Tiffany & Co. and Coty are proud to be partnering with Covent Garden to offer Londoners and travelers alike a unique and sensorial gifting experience,” said Helen Sinacola, marketing director, Coty Luxury UKI. “We hope the immersive installation and fragrance shop will help spread joy and bring the season to life as only Tiffany can.” 

Adjacent to the ice rink, shoppers will be able to visit the Tiffany Fragrance shop to discover the family of scents, including the newly released Tiffany & Love Fragrances for Him and for Her. Services include gift-wrapping and complimentary laser engraving on fragrance bottles from 28 November until 1 December, as well as from 12 December until 24 December. 

“Covent Garden is one of the most magical places in London during the Christmas season and we’re delighted to welcome the Tiffany & Co. Winter Wonderland to the estate this year. Covent Garden is already home to the Tiffany & Co. store and we’re excited to bring the brand to life on the Piazza for all of our visitors,” said Michelle McGrath, director of Covent Garden.