Toast shoots latest Wayfair TV commercial featuring Lorraine Kelly and her dog


Toast is thrilled to be the first external production company to win the campaign for the latest TV ads for Wayfair UK.

Working with Wayfair’s producer from their Boston HQ and the Creative team from Wayfair Europe Toast worked on the two new 30 second ads entitled “Your Home. Your Wayfair” and “Finds to fit your life”.

Working over four days on this multi-faceted shoot in South East London with Wayfair Brand Ambassador Lorraine Kelly and her dog Angus was a great experience for Wayfair who thus far have preferred to manage the whole process in-house.

Katelyn Kennedy, head of production at Wayfair said: “The team at Toast was amazing at facilitating all our needs for a week long TV shoot with many deliverables. They were extremely pleasant to work with and solution oriented. We plan to work with them again.”