Top of the Shops: online grocery sales by volume w/e 13/9/12


This week’s online grocery sales (by volume) movers & shakers:

Asda: Nine national brands make it into Asda’s top 50 online basket this week, the same as last week. The same number of Smartprice value own label brands (11) are included this week as last and they span similar products to Tesco’s Everday Value brand ie tuna, orange juice and bourbon creams. The Chosen by You own label gets two look-ins this week and includes a Deep Pan Four Cheese Pizza. Asda’s Butcher’s Selection brand also features twice this week. In terms of pricing, Coca Cola is back up at £1.98, having been reduced to £1.50 last week.

Ocado: Ocado’s online basket remains the most varied among the top grocers. The Essential Waitrose brand is making inroads here too, however, with 19 lines in the top 50 basket, up from 17 last week. As autumn arrives, Heinz Classic Cream of Tomato Soup wins a top 50 ranking this week; while Blackberries are one seasonal fruit on Ocado shoppers’ lists. Young’s fish remains popular with Ocado shoppers this week; while Collier’s Powerful Welsh Cheddar – the top seller last week – stays in the basket, despite the price doubling to £3.99 this week. Ocado’s basket features the most price hikes this week with 100% increases across a raft of categories compared with a week ago.

Sainsbury’s: Three more national brands make it into Sainsbury’s online basket this week with 13 featuring versus 10 last time. The Happy Egg Co and The Lake District Cheese Co are two new branded entrants and make it into the top 20 online sellers at Sainsbury’s this week. Sainsbury’s Basics brand features five times this week. Provenance is also to the fore among Sainsbury’s shoppers this week with five of its own brand lines bearing the ‘British’ label. They include Whole Chicken, Chicken Fillets, Beef Steak Mince and Semi Skimmed Milk. Just one significant price change on last week – Nestle Cheerios are down to £1.00, compared to £2.29, and get a place in shoppers’ top 50 online baskets.

Tesco has slightly fewer national brands in its top 50 online basket this week with 13 brands compared to 16 last week. McCain Home Chips Straight Cut and Napolina Spaghetti are among the two new branded entrants and suggest Tesco shoppers are adding tea time favourites to their online shopping lists now the kids are back at school. Among the own labels in the basket, there are 14 Everyday Value lines, up from 12 last week. As well as produce, this label spans ham, mince, tuna chunks and bourbon creams this week. There are just two significant price changes this week – Kellogg’s Coco Pops has doubled in price to £2.68 compared with last week and Mission Mexican Soft Flour Tortillas are now selling at £1.59 compared to 79p last week.

Waitrose: Only four national brands make it into the top 50 lines in Waitrose’s online basket this week, compared with eight last time. The brands grabbing a top spot are Jacob’s Club Bars Orange, Hovis Best of Both, Warburtons Seeded and Cathedral City. Last week there were 34 Essential Waitrose own label products. This week that number has shot up to 43, highlighting the popularity of this lower priced label among Waitrose’s online shoppers. Essentials largely spans fresh fruit and veg but this week also includes a number of cooked and uncooked meat lines including meat balls, mince, bacon, ham and pork chipolatas. Price wise, Essential Waitrose Chicken Breast Fillets are up 50% this week.