Toshiba simplifies shopping for southwest grocery chain


Toshiba Global Commerce Solutions’ premium retail technology is driving high customer satisfaction throughout Southwest grocer chain HAC. Inc, dba Homeland.    

Homeland operations are now even more efficient and effective having deployed Toshiba’s latest point-of-sale (POS) and self-checkout systems.  These retail technology solutions are providing Homeland shoppers the convenience, accessibility, and choice of completing their purchase with a store associate or through self-checkout. 

Homeland locations deploying Toshiba’s Self Checkout System 7 offer four open lanes throughout the day.  This is helping fulfil the employee-owned grocer’s primary objective of providing exceptional customer service with multiple checkout options and faster checkout times.  Toshiba’s self-service checkout option also provides Homeland customers a low-touch checkout option to ensure safe social distancing during the current COVID-19 pandemic while allowing store personnel to focus on other essential tasks.

“Implementing Toshiba’s POS and self-checkout systems in our stores is definitively improving our shopping experience,” said Homeland vice president of IT Chris Smith. “As a community-centric and employee-run organisation, it is vitally important to deliver elite service to every customer. Toshiba is helping us accomplish this objective.  Whether completing transactions through self-checkout or via traditional lanes, our customers appreciate the convenience and simplicity Toshiba has made possible.” 

Toshiba Diamond Level Partner, TRUNO Retail Technology Solutions understood that Homeland’s customer-experience driven culture made them a great fit for Toshiba’s self-checkout technology.  Vital to any adoption of new technology is its integration into existing systems, such as Homeland’s loyalty solution.

“TRUNO’s professional services team managed both the point-of-sale and self-checkout projects to ensure successful implementation into our operations and ultimately providing a seamless experience for our shopper,” Smith added.

Toshiba’s sharing of best practices with Homeland’s IT leadership was integral in establishing shopper acceptance and implementation. TRUNO provided onsite training to reinforce Toshiba’s deployment best practices. 

Toshiba’s focus on utilizing best practices is now resulting in a better than a 40 percent customer utilization rate surpassing Homeland’s 30 percent objective. This degree of self-service usage allows the grocer to deliver a frictionless customer experience while optimisng store operations.

Homeland will continue improving the customer experience within its traditional lanes by deploying Toshiba’s SurePoint 4820 POS touchscreens, which TRUNO is scheduled to install within a year.  This technology solution will improve associate productivity and further lessen checkout times by enabling store personnel to input transactions more intuitively.  TRUNO is also responsible for servicing Toshiba’s POS and self-checkout systems within Homeland’s Texas and Oklahoma locations. 

“Toshiba is thrilled with the opportunity to work alongside TRUNO to design, engineer and implement a retail solution to simplify and improve the shopping journey for Homeland’s customers,” said Toshiba Global Commerce Solutions senior vice president, head of global sales, Bill Campbell.  “We look forward to continuing our close collaboration with Homeland and TRUNO to further enhance the grocer’s customer experience and front-end operations.”  

“TRUNO is proud to be the trusted technology partner chosen by Homeland in navigating technology solutions while providing superior professional services to enhance and optimise in-store experiences for their consumers,” said TRUNO President Steven Watters.