Trinity Leeds – the only major shopping, dining and leisure destination to open in the UK this year is pioneering a new take on eating out with the opening of a 20,000sq ft indoor foodhall called Trinity Kitchen.
Opening on 17 October 2013, Trinity Kitchen aims to set a new benchmark for mall dining, by providing consumers with a diverse mix of street food vendors, pop-up market stalls and emerging high street food and drink brands.
Every month, Trinity Kitchen will select five of the best street food vans from across the UK with the help of food journalist and curator of the British Street Food Awards, Richard Johnson. The chosen vendors will be launched from the street by hydraulic lift up and into an opening in the wall of the first floor of Trinity Kitchen. Named ‘Swap out Sunday’, this display will take place on a monthly basis, offering consumers the chance to try something new each time they visit.
Visioned by HMKM and designed by interior experts Fusion, Trinity Kitchen is claimed to provide a fusion of warehouse and street alley styling, featuring vibrant, individual zones inspired by urban environments. Intended to be a social eating space, Trinity Kitchen will have the flexibility to provide intimate seating areas alongside spaces for regular live entertainment and events.
Customers will also be able to interact with a large format touchscreen. Groups will be encouraged to play food related games designed for multi-touch, or connect socially with ‘#Your TK’, the live Instagram wall. The experience also extends to a free iPad service for visitors to Trinity Kitchen and a live feed of the music ‘now playing’ is also available via screens.
A first for the UK, Trinity Kitchen forms part of Land Securities’ response to the evolution of the retail market, which has seen food and beverage facilities at Trinity Leeds increase from 13% to 24% in response to demand from consumers.
The team behind Trinity Kitchen has also sought seven permanent high street food and drink brands, all of which are new to Leeds. For the majority of the new additions, it will be the first time they have operated outside of London.
Joining the line up is Pho Cafe, who will be bringing an authentic taste of Vietnamese food to the city including a variety of different types of pho –the country’s national dish; Chicago Rib Shack, serving up an American Diner menu, including its secret BBQ recipe and renowned ribs; and PizzaLuxe, providing its unique thin base artisan pizzas, made with deluxe ingredients.
They will open up alongside boutique bar offering, 360 Champagne & Cocktails, speciality coffee, food and wine company Notes Cafe (who will also be bringing live music and jazz performances to Trinity Kitchen), fresh California-Mexican taco and burrito vendor, Tortilla and Chip + Fish, serving a unique and varied take on traditional fish and chips.
The first five street food vendors to trade during opening month include local Leeds-based company The Marvellous Tea Dance, joining the likes of London’s most renowned hot dog trader, Big Apple Hotdogs, alongside street food offerings including Gurmetti (a three-wheel Piaggio van selling traditional Italian foccacia and wraps) and award-winning Indian snack stall Manjit’s Kitchen.
Johnson said: “Street food is one of the most important British food trends in years and the launch of Trinity Kitchen is set to not only change the way we view food in a shopping environment, but also how we eat out in the UK. We know people want more choice, better quality and a great experience, so that’s why we’re bringing the best traders to Trinity Leeds, from across the UK, every month. From the coolest, quirkiest vans and trucks, to garden sheds and even boats – all serving the tastiest, freshest food – Trinity Kitchen is set to become the ultimate destination for food.”
The addition of Trinity Kitchen to Trinity Leeds’ varied range of restaurants and bars, including D&D London, The Botanist and Cielo Blanco, offers the city a unique food and beverage offering unlike anything currently in the UK.
Andrew Turf, leasing manager for Trinity Kitchen, says, “Today’s customer wants a truly memorable experience, from the very best retailers and restaurants to exemplary levels of customer service, made easy with the clever use of technology.
“We are always striving to offer visitors something different every time they visit and we’re delighted to be launching the very latest in eating out concepts at a centre which is setting the benchmark for today’s shopping centres.”