There are two new KETTLE Discoveries seasonings available for consumers this month, inspired by exciting flavour combinations from near and far.
The new launches, Buttermilk Chicken & Sriracha Mayo and Patatas Bravas with Paprika & Aioli, hit Tesco shelves in July, with attractive sunny packaging to ensure they stand out on shelf, tapping into consumers’ adventurous spirits for summer.
KETTLE Discoveries Patatas Bravas with Paprika & Aioli brings everyone’s favourite tapas to life with the richness of sweet tomatoes, paprika, and creamy garlic.
KETTLE Chips chef Phil Hovey says: “I can’t tell you how many tapas dishes I consumed in my quest to profile the perfect Patatas Bravas. It seems to be one of those dishes where everyone has their own twist, the variations are countless!
“We even spent two days in Spain trying versions from different bars, restaurants and regions to try and get an understanding of a true gold standard. It’s a hard life sometimes! Then began the challenging task back in my kitchen to create a dish and profile that encompassed all the very best bits. Hopefully it’s something everyone will recognise and enjoy.”
KETTLE Discoveries Buttermilk Chicken & Sriracha Mayo is a crunchy, spicy, moreish taste of the Deep South. With gourmet fried chicken restaurants popping up all over the place, Buttermilk Chicken is a dish that the nation has taken to their hearts with gusto.
Phil Hovey says: “Developing our Buttermilk Chicken has been a real passion project of mine. It’s a food trend I’ve been itching to get my hands on for a while. The creamy spiciness of the Sriracha Mayo was the real challenge to capture. The textures of the dish lend themselves to a crisp base, and I’m looking forward to seeing them on the shelves.”
This is the first new launch in a string of exciting NPD that the team at KETTLE Chips have been working on, and follows April and May’s successful TV and online advertising campaign highlighting the real food credentials of KETTLE Chips. Over the campaign period, the brand saw base sales increase by 34% on sharing during vs. pre-campaign, compared with a market increase of 13% on sharing.[i]
Senior brand manager Kizzy Lilburne says: “It’s an incredibly exciting time for the KETTLE Chips brand. Our goal is to create real food seasonings which consumers will love. The overwhelmingly positive response we’ve seen to our advertising and our continuous product innovation make us a must stock – a position we’re really proud of.”