Tyrrells, the premium English crisp brand, is broadening its premium snacks range with the introduction of new Aristo-Crackling hand-cooked pork crackling.
The so-called double-barrelled ‘corker of a porker’ launches this week in two flavours – Traditional and English Mustard. Tyrrells Aristo-crackling packs are available in 50g Clip Strip and SRP formats and on pre-filled 30g backing boards.
Distinguishing itself from other pork crackling snacks, Tyrrells Aristo-Crackling is double cooked to give a lighter, crunchier texture and only uses pork from the poshest British reared pigs such as Hampshire, Duroc and Large White, the company claims. Each bite is said to be reminiscent of proper home-cooked Sunday roast pork crackling.
Oliver Rudgard, Tyrrells marketing director, said: “With the launch of Aristo-Crackling we have built a more discerning tier above the humble pork scratching. By only selecting crackling made from the finest British pork, double cooking it to give a light crunchy texture, applying quintessentially English seasonings, such as a fiery English Mustard, and supporting it with our signature black and white packshot photos to add a ‘posh pigs’ twist, we have arrived at the most deliciously indulgent snack.”
Tyrrells Aristo-Crackling launches at the end of May 2013 with independent retailers across the country and in Sainsbury’s and Waitrose in June. RRP: £1.19 for 50g and £0.99p for 30g.