Tyrrells, the premium English crisp brand, is stepping up to the crease and celebrating English cricket in 2013 with the launch of its Cricket Tea Crisps.
In a summer that is set to be cricket crazy, Tyrrells said it is showing its enthusiasm for this truly English of sports with a ‘three deliveries in one’ afternoon-sandwich inspired pack.
The Tyrrells ham, cheese and tomato seasoned ‘Cricket Tea Crisps’ crisps will be a first for the brand as it has put three different seasonings in one pack. The crisps will only be available during the summer cricket season with an RRP of £0.89p
Inspired by the sporting tradition for breaking for tea, which is as much a part of international matches on hallowed squares as cricket played on the village green, the Tyrrells Cricket Tea Crisps are claimed to deliver a different and evocative taste with each crunchy bite and are as civilised and mannerly as the great game itself. Moreish and surprising, they are guaranteed to bowl many a maiden over, the company said.
Oliver Rudgard, marketing director at Tyrrells, said: “A summer of cricket is one of those truly English endeavours, irrespective of the weather. As a quintessentially English brand, we thought we would celebrate cricket tea with this limited edition whilst the English do battle with the Australians. Creating a pack that has the uniqueness of three seasonings in one bag was a key part of the campaign. We are also delighted to not just celebrate the national game, but also the grass roots of the sport by offering these crisps to teams in return for their entertaining cricket photos and stories.”
Tyrrells is inviting village cricket teams to send in team photos and entertaining Cricket tales to email@example.com. The first 500 teams will receive a free case of Tyrrells Cricket Tea Crisps (24 x 40g packs).