ShopStyle.co.uk, an online fashion retailer launched in the UK in 2008, is adding the ranges offered by top US department stores – Barneys New York, Bloomingdale’s, Nordstrom and Saks Fifth Avenue – to its site.
The introduction of international retailers to ShopStyle.co.uk will allow users to search for anything from a Miu Miu dress to black sunglasses and compare hundreds of options from department stores, the retailer said. ShopStyle will then convert the prices to GBP based on the day’s conversion rate.
ShopStyle said it will also advise users on shipping and taxes for buying from an international retailer. These features will empower consumers to compare prices without having to trawl a number of sites, creating a shopping experience that is easy and convenient, the company said.
Shannon Edwards, European managing director of parent company Sugar Inc, said: “ShopStyle is the first UK shopping website to offer global fashion at your fingertips. The introduction of leading international retailers such as Rebecca Minkoff, Forever 21, Revolve Clothing and Rag & Bone is an important part of our growth strategy as we look to enhance our position as the go to site for fashion shopping.
“This is about shopping without borders. Now our UK users can shop LA, New York and San Francisco from their homes.”
ShopStyle reports it is also taking the best of British fashion and retail to its Australian, French and German sites, introducing international audiences to household British names such as All Saints, Debenhams, House Of Fraser, Jaeger and John Lewis.