UK’s largest bridal retailer WED2B opens fourth store in the Netherlands


WED2B, Britain’s largest and fastest-growing bridal retailer, will be launching a new store on Friday 7 February in the city of Geleen, not far from Maastricht in the Netherlands. It is WED2B’s 44th store with more stores expected to open in Europe and the UK throughout the year.

This modern concept bridal retail store offers brides affordable luxury dresses while also being super-convenient for bridal parties to drop-in without any prior appointment. The new Geleen store is located in the city centre shopping area at Markt 89, 6161 GM Geleen, Netherlands and has a generous space in which to browse dresses with family and friends.

The store will stock hundreds of bridal gowns designed by British designers, with new styles in stock every week, in sizes EUR 30-56 and priced to be affordable at under €599. Results from our recent WED2B survey of 500 Dutch brides showed that most (50%) have a wedding dress budget of between €501 – €700 with a further 23% preferring to spend less than €500 on a dress.

Bridesmaid dresses will also be available to buy, all priced at €89.99, flower girl dresses starting at €69.99 and a wide selection of bridal accessories will also be on-hand to complete the look. The range allows the bridal party to mix and match dresses to suit their style and shape. The new store will have plenty of space for bridal party fittings with spacious changing rooms.

Brides-to-be can visit at any time without an appointment and browse five unique bridal collections in the store. Expert bridal consultants with lots of experience will be on hand to provide advice on the right fit and style for you. All dresses are off-the-peg, so brides can take their dream dress home with them on the day.

WED2B will also be hosting a competition for brides who visit the store in the first week of opening from Friday 7 February. Brides simply need to sign-in to the welcome screen instore to be automatically entered into the prize draw to win a FREE wedding dress.

Todd Cassidy, WED2B’s managing director added: “We’ve seen the brand grow from strength to strength in the past year and we are very excited to be starting 2020 with a new store launch in the Netherlands. We now have 6 stores in continental Europe with more on the way.

“The new store in Geleen offers a new way for brides-to-be to shop for their wedding dresses. They can visit us when they like, take their time to browse designer collections and try on as many dresses as they wish before taking their dream gown home the very same day.”