Unilever appoints Amaze to develop global web presence

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Amaze: Unilever brief

Amaze: Unilever brief

Global FMCG company, Unilever, has appointed integrated marketing and technology company, Amaze, to develop its online presence worldwide.

The brief includes the support of 68 web sites across 104 countries and building a consistent global digital presence for the corporation.

In addition to the creation and roll-out of localised content, Amaze will produce centralised brand content and strategic co-ordination and implementation support across Unilever’s global digital operation.

Amaze will also offer project management, training and 24/7 technical support to Unilever’s global web site editors and corporate communications team.

Wendy Stonefield, commercial partner at Amaze, said: “We are delighted to be working alongside such an iconic and innovative brand. This appointment further demonstrates our expertise in global digital strategy and unique ability to deliver specialised support services to centralised communication operations in multinational corporations.”

Neil Atkinson, director – global communication channels at Unilever, said: “Amaze brings the experience of global digital implementation and management which is essential for achieving our online goals. The team demonstrated a solid understanding of the challenges of creating a consistent global digital presence and we are really looking forward to working together.”

Amaze clients include Lexus, Toyota, Coca-Cola, Bridgestone, Dyson, Henri Lloyd and Logicalis.