Unilever to create single system for trade and marketing operations with Accenture and Salesforce solutions

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Unilever, a global consumer goods company, has signed a deal with Accenture to implement Accenture Cloud Trade Promotion Management (TPM) and Accenture Cloud Retail Execution (RE) to create a single system for trade and marketing operations.

Built on the Salesforce platform, the Accenture Cloud solutions combine Accenture’s front-office consumer goods industry expertise and Salesforce’s #1 CRM solution with built-in cloud, mobile, social, data science and artificial intelligence capabilities. By moving to the cloud solution, Unilever will be able to integrate its mobile applications, unify its front and back-office information, and enhance its trade and sales activities.

Accenture has also been selected to provide Accenture NewsPage allowing Unilever to simultaneously build a single system for the management of their third-party distributor network.

“Today’s consumers are better connected, better informed and more digitally savvy, making them more prone to switching and harder to please, so consumer packaged goods companies need to work ever more closely with their customer partners to drive growth.” said John Zealley, senior managing director of Accenture’s Consumer Goods & Services group. “We are delighted to work with Unilever to help drive digital connections with their customers through our enhanced and integrated front-office capabilities. By using knowledge of consumer preferences and their evolving demands, Unilever is clearly adapting to the changing market and is well positioned to maintain a market leading position.”

“This agreement is a strategic decision based on the skills and capabilities Accenture and Salesforce have in the technology and digital arena, as well as a long track record of successful partnership.” said Gonzalo Esposto, Global IT Vice President at Unilever.  “We hold a leading position in the marketplace across the majority of our 400 brands and enhancing our trade and sales activities will help us strengthen this position. In addition, the implementation of Accenture Cloud will help us close the loop between planning and execution to drive sales and improve customer loyalty and bring our IT costs down.”

“We are living in the age of the customer, where everyone and everything is becoming connected in new and exciting ways,” said Cindy Bolt, SVP, Salesforce Industries, Manufacturing and Consumer Goods. “Consumer goods companies, like Unilever, that take advantage of these new cloud, mobile, social and data science technologies, such as those offered by Accenture Cloud TPM and Accenture Cloud RE, will not only be able to deliver seamless customer experiences, but also create new sources of revenue as well.”