Europe’s leading private label coffee roaster, United Coffee, is relaunching its Lyons coffee brand to bring it up to date and to increase its shelf appeal.
To mark the relaunch, United Coffee is donating three pence from every pack sold to the Royal British Legion and a team from United Coffee is also helping to raise money for the Legion’s Poppy Appeal by cycling from London to Paris in September.
United Coffee claims to be the UK’s market leader in roast and ground, which is the fastest growing segment of the retail coffee market, valued at £174m and currently growing at a rate of 11% a year.
Under the Lyons coffee relaunch, the roast and ground coffee will remain but the range will be extended to suit coffee drinkers at every time of the day – helping retailers to sell more coffee, said the company,
By understanding the key growth drivers for the coffee category, United Coffee said it can help retailers maximise their coffee sales over the next three to five years and give them a blue print for future growth.
Customers receive account and category management with expertise at every stage of the supply chain, from sourcing, packaging to merchandising and promotions, the company claims.
As the leading private label roaster in Europe, United Coffee also boasts unrivalled insight about multi-national coffee markets.
Its scale helps us to develop products and services in line with customer trends originating from outside the UK, such as its espresso capsule system – launched in response to demand for barista quality coffee in the home.