United Coffee UK & Ireland has announced plans to rebrand and change its name to UCC Coffee UK & Ireland. The change of identity, effective from 1 April, will align the brand globally and reflect the company’s expanding portfolio of products and services as the UK’s leading ‘Total Coffee Solution’ provider.
Its €500m acquisition in 2012 by UCC of Japan, the first Asian coffee company to buy a European one, created one of the biggest independent coffee companies in the world. Since then, the company has continued to use the United Coffee UK & Ireland name and familiar green logo.
Elaine Higginson, managing director, said: “The name change will give us a single identity around the world and a strong base to move forward. As well as the new logo, we’ve also included a new strapline ‘The Total Coffee Solution’. This reflects our focus to put the customer and coffee at the heart of everything we do.
“Only the name is changing. Our new brand identity won’t change who we are. Our customers will still be able to talk to the same people and receive the same levels of customer service.
“We’re committed to continually redefine our offer and accelerate the pace of change to develop and introduce innovative new products and enhance our service operation. As part of UCC, we have access to even more new products and insight into coffee drinking habits and trends from around the world.”
Since the acquisition, United Coffee UK & Ireland said it has continued its investment programme in people, systems and technology.
Investment in its service operation in the UK has put more people on the ground and saw the launch of a new specialist service training and development site in Corby. This has meant faster response times and solutions for its customers.
The company, which has relocated its European head office to London, is responsible for £2bn sales turnover globally and 7,300 employees.